HubSpot is a solution for automating marketing and sales department tasks. The service allows organizations to engage audiences, increase the number of consumers and launch email campaigns and store the information needed for the work. In HubSpot, department employees can track various media channels: blogs, social media, advertising and other possible options from where user traffic can be tracked.
HubSpot offers the company to work in several directions at the same time: attracting attention, converting leads into sales, and reporting. To attract attention, HubSpot gives users the ability to create blogs, track customer liking of content in them, optimize SEO on the site and in social networks, track and manage advertising on different platforms, and interact with audiences on social networks.
To increase conversion rates in Hubspot, teams have access to a number of features to optimize the look and feel of sales channels and audience engagement tools. These include: a landing page builder, a form builder tool, an email newsletter builder, and lead tracking tools. To analyze the received data, the service provides automatic reports. Reports can be selected from a template or generate custom ones.
HubSpot features:
- Integrated CRM-system;
- Automation of mailing lists: designer, management, setting triggers, A/B-testing;
- Designer of forms and landing pages;
- Detailed reporting;
- Tracking leads;
- Management of social networks and blogs;
- Collaboration;
- Integration with SalesForce;
- and other services.
Interesting facts
- Before HubSpot hit the market, Shah (co-founder of the company) and Halligan (executive chairman) started the “HubSpot” blog to position their software as an inbound marketing solution.
- According to Forbes, HubSpot initially targeted smaller companies, but later began moving upward to serve larger enterprises with up to 1,000 employees.
- In 2012, HubSpot launched Inbound, a conference for HubSpot marketers, customers and partners. It attracted 2,800 attendees in its first year.
- A 2012 review in CRM Search found that HubSpot was the best “marketing solution,” combining a large number of tools into 1 package.
Halligan, who is co-founder and executive chairman of the company, calls himself a “sleeper guy.” Some of his most brilliant ideas have been born out of sleep. As a consequence, HubSpot’s headquarters has been converted into a sleep room.