HubSpot offers the company to work in several directions at the same time: attracting attention, converting leads into sales, and reporting. To attract attention, HubSpot gives users the ability to create blogs, track customer liking of content in them, optimize SEO on the site and in social networks, track and manage advertising on different platforms, and interact with audiences on social networks.

To increase conversion rates in Hubspot, teams have access to a number of features to optimize the look and feel of sales channels and audience engagement tools. These include: a landing page builder, a form builder tool, an email newsletter builder, and lead tracking tools. To analyze the received data, the service provides automatic reports. Reports can be selected from a template or generate custom ones.

HubSpot features:

• Integrated CRM-system;
• Automation of mailing lists: designer, management, setting triggers, A/B-testing;
• Designer of forms and landing pages;
• Detailed reporting;
• Tracking leads;
• Management of social networks and blogs;
• Collaboration;
• Integration with SalesForce;
• and other services.

Interesting facts

1. Before HubSpot hit the market, Shah (co-founder of the company) and Halligan (executive chairman) started the “HubSpot” blog to position their software as an inbound marketing solution.
2. According to Forbes, HubSpot initially targeted smaller companies, but later began moving upward to serve larger enterprises with up to 1,000 employees.
3. In 2012, HubSpot launched Inbound, a conference for HubSpot marketers, customers and partners. It attracted 2,800 attendees in its first year.
4. A 2012 review in CRM Search found that HubSpot was the best “marketing solution,” combining a large number of tools into 1 package.

Halligan, who is co-founder and executive chairman of the company, calls himself a “sleeper guy.” Some of his most brilliant ideas have been born out of sleep. As a consequence, HubSpot’s headquarters has been converted into a sleep room.

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It also provides a state-of-the-art validation system, which is good for those customers who want to upload multiple files at the same time. The entire interface is pretty robust, so you don’t have to worry about people getting frustrated and leaving the site before buying anything.

What else comes with Easy Digital Downloads? Your customers get their profile so they can always come back and download what they bought.

You can send discount codes for those special summer or holiday discounts. You can also easily track all payments that go through your site and manage reports with ease.

Easy Digital Downloads has great reporting tools so you can view your earnings by date ranges and categories. All statistics can be filtered by searching for specific products.

Reports are stored in the WordPress dashboard with clear charts and tables, so even a novice can understand and feel comfortable reading informat ion. Data reporting tools include buttons to export your store’s data. All exports are transferred to a CSV file. We also like the fact that you can track all downloads from your website and check for possible abuse or spam. All your sales are also detailed in the data reporting module.

Customers love a good discount. That’s why it’s so important to provide discount codes for special events or holidays from time to time. Fortunately, Easy Digital Downloads discount code feature is built into the plugin. For example, you can choose a percentage or fixed discount for your customers.

Some other customizations include the ability to limit coupon usage to a certain number of times used or type of user. Automatic start and end dates are possible, as well as the ability to include or exclude certain products from discount codes.

Finally, you may require a minimum purchase amount to receive a discount. For example, you might say that a customer gets 20% after spending $50.

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LiveChat is available in more than 30 languages, including English. The service is compatible with Internet Explorer, Firefox, Google Chrome, Opera, Safari and other browsers.

List of LiveChat features

Agent application:

• Control chats conducted by other agents;
• Request and manage a client’s remote desktop;
• Actively invite customers using standard and personalized invites;
• Communicating with other agents and assisting in the sales process;
• History of previous chats with a specific customer;
• Referring the customer to other agents;
• Organizing conferences and inviting other available agents;
• Notifications of incoming chats and conferences;
• Customer details, including location page and geo-location;
• Conversations with an unlimited number of customers;
• Queuing of customers;
• Ban intrusive visitors;
• Real-time spell checking with support for custom dictionaries.

Web-based client application:

• Chat using a browser or mobile device;
• Agent typing indicator;
• Request a call from the agent;
• Printing a chat log;
• Sending the chat window to an email address;
• Saving the log to a local disk;
• Agent evaluation;
• Agent response notifications with audio notification.

Interesting facts

1. LiveChat was founded in 2002 and is based in Warsaw, Poland.
2. By 2021, LiveChat served more than 30,000 companies from over 150 countries.
3. LiveChat is not just a chat tool: it also provides analytics that help companies understand the behavior and needs of their customers.
4. One of the unique aspects of LiveChat is its integrations. The platform can integrate with many other tools such as CRM, email marketing tools, and many others.
5. To support users, the company provides a 24-hour support team, which is a great advantage for many companies operating in different time zones.
6. In 2018, LiveChat launched its academy with free courses for those who want to improve their customer service skills.
7. LiveChat is constantly researching customer service and publishing its findings to help companies improve their customer service strategies.

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With your questions in mind, we’ve put together this TrustPulse review, covering features, usability, and pricing so you can decide for yourself.

TrustPulse is a social verification app that allows you to create stunning, real-time notifications for your site and is trusted by over 1 million websites.

With a simple notification editor, you can create compelling social proof notifications. Every time someone performs an action on your website, you can trigger a new message to appear on your screen.

You can display a social proof message every time someone:

• Makes a purchase;
• Joins your newsletter;
• Leaves a comment on your blog post;
• And more;
• In fact, you can highlight almost any type of conversion.

These notifications may be small, but they are powerful. That’s because they give your site visitors the confidence to take action on your site.

Many TrustPulse customers report an increase in conversions of up to 15%.

When someone new visits your website, they have no reason to trust you. After all, the internet is filled with a lot of exaggerated claims with little evidence to back them up.

This makes it difficult for people to cut through the noise to find products, services, and content that are truly worth their time.

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In my review I will describe in detail all the key points – registration, creating emails, setting up campaigns and reports on mailing results. I’m sure that after that you will easily understand all the nuances.

The advantages of the service include:

• availability of a free tariff with a limit on the number of subscribers – no more than 2 thousand and on the number of sent letters – no more than 12 thousand per month;
• easy integration of the platform with many other services;
• the ability to work both from a desktop computer and from a smartphone;
• reliability, which is proved by a huge number of users (more than 1 million people);
• adaptive design and periodic modernization of the service.

The main disadvantage for users is the English-language interface and technical support.

3 types of tariffs

• Free – use of the provided functionality is absolutely free of charge. Unlike paid packages, it lacks some functionality;
• Grow – the cost of using the tariff plan is determined by the number of subscribers. So, 500 subscribers will cost you $10 monthly, 2500 people – $30 every month. Compared to the first tariff, the set of useful functions has been expanded here;
• Pro – the cost of services for subscribers is calculated similarly to the second tariff, but additionally a fixed fee of $199 is charged for the use of effective marketing tools of the platform.

MailChimp is deservedly popular among professionals, the English version is practically easy to work with. It is an excellent platform for both beginners and those who already have experience with similar systems.

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